What are Inbound Links? A Quick Guide

With Google recently launching its Penguin update to target manipulative link-building strategies, keeping the content on your website high-quality has become a little trickier — according to Google’s algorithm, at least. Who made these manipulative links? Cruella? It’s more important than ever to be aware of the different kinds of links that content might have…

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What is a Display Campaign?

If you run a moderately successful WordPress website, whether it’s content or e-commerce-based, you have a lot to be proud of. You get nothing but glowing reviews and please loyal customers at every turn, but this year, you want to expand. How do you make that happen? By starting a display campaign of course! A…

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What is a Video Campaign?

In 2020, 9.4 percent of the marketing industry consisted of video marketing. We consume huge amounts of videos as we scroll through social media and television each day. Between platforms such as Facebook and Tik Tok, we can’t seem to get away from moving pictures! (Meanwhile, someone’s GrandPappy just asked Who is Tik and why…

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What is a WordPress Maintenance Plan?

what-is-a-wordpress-maintenance-plan-your-wp-guy tiles on a red, yellow and orange background spelling out plan a b or c

Did you know there are over 1.9 billion websites online? HOLY URLS BATMAN! If you want to compete with them, you should consider a maintenance plans for your WordPress site. The right maintenance plans can help keep your site secure and up to date. Then, your site can run quickly and smoothly to help support…

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What Is PPC? A Quick Intro

Did you know that 85% of internet users spend their time searching for products? And, with billions of people online, that’s a huge opportunity for companies to make money. CHA-CHING! One way that businesses generate new clients is with something called pay per click advertising. If you’re interested in learning a little about pay per…

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What Is SEO? 

You know those tragic stories about people who invest so much into making their website shiny and new, only to get zero visitors?  It’s a lot like spending weeks planning a kid’s birthday party only to realize you never sent out the invitations! I don’t know about you but in this imaginary scenario – we…

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What is a WordPress Backup? And Why Do I Need One?

what is a wordpress backup your wordpress guy external hard disk drive

The simple answer to this question is this. A WordPress backup is a copy of your website and database stored in a secure location. The longer explanation we have outlined below. But before we get into that, lets answer a couple of reasons why you need a WordPress backup. Why Do I Need to Backup…

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What is WordPress Security? A Brief Look

In this article, we will discuss the steps you must take to arm yourself against unlawful site invaders! Why is this so important? Because it takes more than the right DaVinci cryptex level password to keep the wrong people out of your website. These wrong doers are everywhere! Just watching and patiently plotting to take…

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What is WordPress Maintenance? A 5 Step Overview

Once you have installed and built your WordPress website, it is essential that you keep your updates fresh. Your WordPress site will require the same level of love, attention, and maintenance that goes into a car. Think about what happens to your car when you miss oil changes, ignore funny sounds, and don’t change your…

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What is WordPress?

The easy answer to this question is WordPress is a software anyone can use to edit and create a website. Before WordPress, it was very difficult to get a website running without the help of someone who could write code, like CSS, PHP and JavaScript. Now anyone can create a website quickly by installing the…

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