Facebook Ads Review

At a glance

Price	$899, one time
You get	A written report and a call to go over it
We need	Access to your Meta ad account and your website, so we can set up our own tracking
Tracking	15 days
Timeline	20 days from start to finish. We meet on day 21 to go over what we found.
Refunds	No refunds once the work starts

The problem

Facebook often reports more sales than your store actually received. It counts people who saw an ad and bought later, even when they found you another way, and a misconfigured pixel can count every sale twice. Without clean tracking, it is hard to tell which ads bring in new customers.

How it works

1. Check out, then give us access to your Meta ad account and your website.
2. We set up our own tracking and watch your ads and your site for 15 days.
3. We review the results and write up what is working, where money is leaking and what to fix first.
4. On day 21 we meet with you to go over what we found.

What we check

Your tracking

• Your pixel and Conversions API count each sale once, not twice
• The sale amount reaches Meta, not $0 or a placeholder value
• What Facebook says it sold, compared with the real orders in your store or CRM and in Google Analytics, and how many of those sales came only from someone seeing an ad
• Tracking tags on every ad, so each ad’s results can be traced to real orders
• Your ads optimize toward the same pixel your website actually sends sales to

Your campaigns

• Whether your ads find new customers or take credit for people already buying from your emails and texts
• Your audiences: new people, retargeting and lookalikes, and whether past buyers are left out of new-customer ads
• How often the same people see your ads, and whether costs are rising while clicks fall
• Which ads win and which ones lose money
• Where your ads show: Facebook, Instagram and the Audience Network
• Disapproved ads and policy risks
• Recent edits that reset the learning on running ads
• Whether each landing page matches its ad and keeps visitors on the path to buy

What you end up with

A clear, prioritized list of changes you can make yourself or hand to anyone who runs your ads. Tracking fixes come first, because every other number depends on them.

Running Google Ads too? Get the Google Ads Review for $899, or both reviews together for $1,500.