A Complete Guide to Unique Blog Post Ideas in 2023

Did you know that nearly four in every five businesses promote their products and services by writing blog posts? We know, because we’re one of them! Despite the potential benefits of creating a blog, we know how difficult it can be to get started. If you don’t know how to publish posts that your customers…

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What Are the Top Ways to Build Links to My Website?

Did you know that 57% of businesses still don’t have an SEO strategy? One of the many reasons is that some business owners feel it’s too complicated. One of the greatest challenges is learning how to build links for SEO. You can have a top grade website with the best content in the world, but…

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What is Link Building?

51% of marketers have agreed that link building can take more than 3 months to render the results they’re looking for. *Foot taps with impatience* While this might seem like a long time, it’s highly beneficial to learn what it takes to build links and how it can work in correlation to SEO for your…

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What Is Keyword Research?

Do you know the secret to unlocking the internet? A really big key? Good guess, but guess again… Internet ‘gurus’ are always promoting a marketing or internet scheme that promises to get everyone rich. Spoiler: they rarely work as advertised. But what is keyword research? Keywords and keyword research is not a scheme from an…

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What are Organic Keywords?

If you’ve been in the world of online marketing and website optimization for a while, you may have heard a pretty common joke: the best place to hide a dead body is on the second page of the search results. Pretty morbid joke but it’s so accurate! Research shows that the second page of the…

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What is a SERP Analysis?

Did you know that there are about 600,000 new businesses in the United States each year? However, many of these businesses tend to fail within the first few years. Yikes… In order to maximize the performance of your website, you will need to know how to rank higher on Google. This involves conducting a SERP…

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What is the Best Way to do Keyword Research?

It all comes down to choosing the right word. Supercalifragilisticexpialidocious. No no not that word, a shorter one, unless you have a tshirt and then please send me the link. When building a brand, our customers need to be able to find our product. If the types of keywords we use don’t describe our business…

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What is Cornerstone Content?

In 2020, it was reported that digital ad spending grew by roughly 12 percent despite the pandemic. While digital ads are good for advertising, cornerstone content is also an effective way of marketing for businesses, but what is cornerstone content and why should it matter? While it may sound surprising, the term ‘cornerstone content’ is…

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What Are Backlinks in SEO (And Where Do You Get Them?)

It’s true that 75% of searchers never click past the first page of results. If your website isn’t ranking high enough, you aren’t seeing the conversions you need. ::: gasp! ::: To change this, it’s important to understand search engine ranking factors. One of the main factors search engines take into consideration is backlinking. What…

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What is a Landing Page?

Recent statistics reveal that businesses that create over 30 landing pages will achieve seven times more leads than companies that have less than ten landing pages. What is a landing page? It boosts sales, but what else is it boosting? Besides my company’s self esteem. Keep reading to learn what a landing page is, why…

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