What Is Digital Marketing? A Brief Intro

Did you know that 97% of fortune 500 companies use social media as part of their digital marketing strategy? Shocking! Actually… not at all. These online platforms are what allow businesses to gain customer loyalty, attract new audiences, get consumer feedback, and more. Still, that’s a fraction of what digital marketing is about. Want to…

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What Are Pages Per Session?

There are over 5 billion people worldwide on the internet. If you own a website, you’ll be hoping to attract even a small percentage of this number to your pages. But when you get online visitors it’s essential to keep them on your site, and one useful metric you can use to help you achieve…

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What is Cornerstone Content?

In 2020, it was reported that digital ad spending grew by roughly 12 percent despite the pandemic. While digital ads are good for advertising, cornerstone content is also an effective way of marketing for businesses, but what is cornerstone content and why should it matter? While it may sound surprising, the term ‘cornerstone content’ is…

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What Are Backlinks in SEO (And Where Do You Get Them?)

It’s true that 75% of searchers never click past the first page of results. If your website isn’t ranking high enough, you aren’t seeing the conversions you need. ::: gasp! ::: To change this, it’s important to understand search engine ranking factors. One of the main factors search engines take into consideration is backlinking. What…

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What Is an Internet Business Listing Website?

46% of Google searches are for local businesses. That figure shows that consumers want to find and shop local as often as possible. But, what happens if they can’t find your business? Without a business listing, sites go unseen by Google searchers. The result? They gravitate towards your competition or worse, the big businesses that…

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What Does It Mean to Have Google Index My Website?

There are over 1.5 billion websites worldwide, and 200 million are active. Hearing this might make you wonder how you can stand out from the crowd. While it might seem far-fetched, it doesn’t have to be! Read this guide on Google Indexing and how it can help your site today. What Is Google Indexing? Indexing…

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What are the Top 5 SEO Tools?

Digital marketing has revolutionized the way businesses communicate with their customers. At the top is the search engine optimization (SEO), which is the most important digital marketing piece that has to be implemented across different marketing platforms. Well, that’s easier said than done! Coming up with a functional SEO strategy might be a walk in…

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Internal Links: Create SEO Magic

Today, there are over 1.5 billion websites around the world, and over 200 million are active. Hearing this might make you wonder how you can stand out from the crowd. It’s not just about external links and back links, but internal links too. What exactly are they? How will they help your site succeed? I…

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