Who Needs a WordPress Concierge?
Business Owners or Site Owners with a WordPress site who don’t know what any of this website lingo means or are too busy to make sure their site is being maintained properly.
Web Designers who build WordPress sites and want to offer this type of service to their clients, but don’t have the bandwidth or knowledge to do it themselves.
Office Managers who need help managing their company WordPress website.
What You Get
Speed Maintenance Includes
<3 Second Page Load Time
This is where we originally had the idea for starting our WordPress Concierge Maintenance plans. Our founder was working closely with a furniture company with a product list of about 15,000 items. Which if you have an Ecommerce store you know it can slow down your site when you have that many items. So he started researching how to increase the speed of WordPress websites, especially sites running that many items. After many test, tweaks, trials, and errors, he finally found what was needed to get the speed of that site on any page to load in under 3 seconds. The original page load was upwards of 15 seconds and the final page load was 2.3 seconds. How about that for a huge speed increase. Guess who loves fast speed on an ecommerce site? Google. The sudden rankings showed that to be true when that was the only thing that changed on the site!
Why is this important to you? The industry research shows that the majority of users will not wait more than 4 seconds for a page to load. This is on desktop or mobile devices and some people will say more than 3 seconds and you lose most mobile searchers. Yikes! If you are running ads or have a lot of offsite traffic you are trying to get on site and you have a high page load time, you will lose 80% or more of that traffic. How many conversions are you losing?
One of the first things we do with potential clients is look at their page speed. If it is more than 4 seconds, then we get excited because we know we can help them. So, let us help you!
One of the factors you will see in most page speed tests is whether you have a CDN. When we started implementing a CDN across our sites and client’s sites, we saw an immediate drop in speed. When you really want to go from 4 seconds to under 3, this is really where a CDN can come in handy. If you don’t know what a CDN is, don’t worry about it, let us show you the benefits when we implement it on your site. Let’s save some time for your customers on their page load times and save you some time by showing you the results of having a CDN.
Why is this important to you? Speed, speed and more speed! Ultimately, we want things to be faster when people are trying to get to your site. What about 10,000 people at once? We want them to all get your webpage as fast as possible, this is one of the ways we make that happen for you. What about 100,000 people? This handles that as well…
One of the ways we help keep your site moving quick is to assess and monitor your plugins. We keep them up to date, but we also want to make sure they are running optimally. When we find something that isn’t working as well as it should we will open a ticket with the Plugin Creator on your behalf in order to let them know what the issue is. A lot of this is stuff that happens behind the scenes so that you have less to worry about.
Why is this important to you? Have you ever had an issue on your site that you couldn’t sort out and finally after days or weeks of trying to find an answer, ultimately found that it was a plugin? Well this is why we have a monitor, so that if your plugin is an issue that we can get it fixed as soon as possible. If the plugin creator can’t fix the issue or has moved on to other projects, we will help you find a replacement. Long term, our goal will be to have a list of approved plugins and plugin creators that we will work closely with. This portion of our long-term goal will be amazing for everyone!
Your images are slowing down your site! Your designer spent a lot of time utilizing images to make your site look amazing. The problem is that it slows down your site in a major way. So we utilize a Pro plugin to make sure your images are as compressed as they can be and the pages are showing the best version of them to help your pages load even faster. It amazes us whenever we get a site, run just this one piece of the speed puzzle, and watch the page load time drop.
Why is this important to you? Speed of course! This is one of the areas that we take care of for you to help get your site running fast. We want you to have as many beautiful pictures on your site as you want, this is how we can do that and keep your page load time down.
SEO Maintenance Includes
We utilize Yoast SEO plugin to help get you on your way with SEO on your website. If you are already using a plugin, you can keep what you already have in place. Our preference is Yoast as it allows us to configure automatically a few things that will help your on-page SEO. Plus, it sets you in a good position to knock out some great SEO changes on your site and get some feedback on your existing pages. We have seen sites that had no SEO on their site get a slight increase after adding our basic setup with no other changes. Does that mean you will have the same jump? Not always, but it will help you in your long-term SEO success. Which is what we want and why we offer our SEO reports as well.
Why is this important to you? Our entire platform is built on the premise that you need your SEO working correctly. We take care of the speed and lay the foundation for you to build on. A great foundation helps to get you to the top of Google faster, as speed is a ranking factor. Now keep in mind, this is the foundation, you will need to have the content in place for the foundation to help support. Not to worry though, we can help you with that, once you are on a WordPress Concierge Maintenance Plan.
Google Analytics Setup
Hopefully this is already in place and you have access to the account. If not, then we will take care of setting this up for you and making sure you have access to the data you need to make smarter website business decisions. We utilize the data from your analytics to give you ideas and suggestions for your site. Not to mention we can help you understand your analytics data a little better. Your Google Analytics data is included in your reporting that you will receive from us, so we make sure you have access to all of the data you will need.
Why is this important to you? Your data is a huge resource for knowing what is happening with your customers on your website. If you have ever wondered anything about your website traffic, most of the time the answer can be found inside of your Google Analytics account.
Google Webmaster Tools
Webmaster Tools is probably one of the most underrated sources of information for websites. When you combine the data from Webmaster Tools with Google Analytics data, you can see a clear picture of how people are getting to your website and where they are going. One of the other neat things from this is that Google will tell you about issues with your site, if they can see it and if they can’t then what the issue is. As your WordPress Maintenance Concierge, this is valuable information for us to help fix issues, should they arise. Plus, if you want to see what keywords people are searching for that land them on your website, this is the place to view all that valuable data.
Why is this important to you? There is an old saying, more knowledge equals more power. This power helps you make business decisions easier when you have the knowledge and data to make decisions. Plus, should you ever have an issue with Google, this is the place to start when you are trying to sort out that issue. We all know how important Google traffic is to us, this is the place to start.
A do what now? Let’s go with the easiest way to explain this. When you update something on your website, say add a new blog post or new web page. You want Google to know it exists, right? Sure, you do! How are you going to let Google know? Or are you going to wait and hope that Google magically finds the update? Most people fall into the wait and see camp, “Google will find us”. Not always the case and this is not where you want to be, in the wait and see camp. If you haven’t noticed by now we are all about being proactive vs reactive in most our service offerings.
WordPress out of the gate automatically pings a service for you, which is great. Unless you have just made and saved 20+ changes to your page or blog post. This means that your site has probably been marked as a spammer or infected. Even if you are neither of those things. Hurts your feelings? We know it hurts ours to be labeled by something we didn’t know was even labeling us. So, we did some searching and found a solution that will keep your site from spamming the notification services. Plus, it adds in a list of other notification places that will ultimately get the other search engines, besides Google over to visit your website. We all want more traffic, correct? This is one small piece of that growing traffic puzzle.
Why is this important to you? Efficiency and traffic growth, those are 2 of the biggest reasons why this is important. We all want our websites to be efficient machines out there working tirelessly for us. The problem is with a lot of things on websites, they aren’t automatically efficient nor optimized. This makes a process that most people don’t even realize is going on, become more efficient and effective. Which ultimately tells the search engines, “hey we have our act together so send us more traffic.” This is what you want your website always telling anything that it communicates with, we are efficient, effective and have our act together. We want to give you as many of those tools as we can.
If you have never heard of this tool, then you may not know how valuable it is. What we do is set the tool up to run a report for you. This report will show you how well you are doing against some of your competitors. Want to look at a sample report? Click here to view a sample report
We want you to have as much information as we can give you, so that you will know how well your content and website is doing, especially against your competition. This tool is a valuable resource when you are looking at where you are vs where you need to go with your content and rankings.
Why is this important to you? Knowledge is power, like we discussed in Google Webmaster Tools. This gives you some insight into how well you are doing plus how well your competition is doing. Want to get a leg up on your competitors, sometimes you must see what they are doing in order to get that advantage. What if your competition is already using this tool to outrank and outmaneuver your online business? What would it be worth to you to have the same knowledge as them or even more knowledge? This is your starting point!