Did you know that 45% of all businesses end up failing within the first five years of being open? If you don’t want your business to meet the same fate, you might be wondering what you should do differently. The main thing you should do is have a good SEO strategy in mind.
If you don’t know what SEO is, you should learn right away because it is vital for all growing businesses, especially those that are mainly based online. So, what is SEO and why is it so important to take advantage of it for your eCommerce company? Keep reading to learn more about how it works!
What You Need To Know About SEO
SEO stands for search engine optimization and it has everything to do with how search engines like Bing or Google find and rank your internet content. There are a variety of factors that go into an SEO plan and some factors are much more important than others.
The main reason to use SEO is that it will help your business grow.
It will also help more people find your content. The foundation of SEO has to do with keywords. A keyword is nothing more than a word or collection of words that aims to promote your content in some way.
For example, suppose you have an eCommerce company that involves selling phone cases. You will naturally want to use keywords that have to do with the products you’re trying to sell. “Phone case” is a very basic keyword that you could use to try and promote your content and products.
Search engines like Google will analyze your content’s keywords and then sort it based on a variety of factors. But keep in mind that not all keywords are made the same. Some keywords are more effective than others.
If your keyword is too vague or even too popular, you likely won’t have much success with it. This is because there is too much competition and your content will likely fall into obscurity. On the other hand, if you use keywords that are carefully planned, you will likely see a lot more success concerning your content.
In particular, long-tail keywords are often good for websites that are just starting out. A long-tail keyword is a keyword that consists of three or more words. This type of keyword is much more specific since it has more describing factors.
It is also less popular, but this is actually a good thing because you won’t have to compete with as many websites for that keyword. For that reason, you will have a better chance of ranking your website higher on search engines. As a result, it will be much easier for people to find your content and, if they’re interested, they might even buy from your brand.
This, of course, is the goal of most eCommerce companies. But keep in mind that there are other aspects besides keywords to consider if you want your eCommerce brand to be a success.
What Else Should You Know About SEO for eCommerce?
There are a variety of SEO tips you can follow to make sure your digital marketing strategy stays on track. In particular, you should pay close attention to the content you create for your brand’s website. Besides the use of keywords, the type of content you produce is very important as well.
If your content is not formatted very well or if it is not optimized for SEO, you may encounter some problems. Most notably, your traffic may not increase as much as you want it to. First, it will be a good idea to take a look at the formatting of your content.
If you find that your content is full of very large paragraphs and blocks of text, this is a big problem. Large chunks of text are unattractive to most readers since they are hard to read and follow. Most readers will click away if they see large walls of text like that.
You can retain more viewers simply by breaking up some of your paragraphs so that each paragraph is only a few lines long. This will also provide more space for your content and make it look much cleaner and fresher and, of course, make it more attractive to those who are visiting your site.
What You Need to Know
Using headings to break up your content (like in this post about website hosts) is also a good idea. In the same vein, headings will make it easier for people to read your content and find the exact information they’re looking for. Headings also give you the opportunity to incorporate some of your important keywords so that it is easier for search engines to find and sort your content.
As long as you do all this, you will find that your eCommerce company will be thriving in no time. It will be much easier for people to find your content and products. It will also be easier to get people to come back to your website.
That way, it will be much easier for your brand to be a success rather than a failure.
More info around SEO that is helpful:
Finding the Right SEO Strategy
Having an SEO strategy is very important if you want your eCommerce company to be a success. SEO consists of many aspects such as keywords, content creation, content formatting, and more. By taking these factors into account, you shouldn’t have any trouble making your website a success.
To learn more about using SEO for your website, don’t hesitate to enlist the help of a skilled professional. Your WP Guy team would love to create the best strategy for you! Just click here to learn more about starting with an SEO Audit.