What Is Digital Marketing? A Brief Intro

Did you know that 97% of fortune 500 companies use social media as part of their digital marketing strategy? Shocking! Actually… not at all. These online platforms are what allow businesses to gain customer loyalty, attract new audiences, get consumer feedback, and more. Still, that’s a fraction of what digital marketing is about. Want to…

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What Are Pages Per Session?

There are over 5 billion people worldwide on the internet. If you own a website, you’ll be hoping to attract even a small percentage of this number to your pages. But when you get online visitors it’s essential to keep them on your site, and one useful metric you can use to help you achieve…

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What is a Display Campaign?

If you run a moderately successful WordPress website, whether it’s content or e-commerce-based, you have a lot to be proud of. You get nothing but glowing reviews and please loyal customers at every turn, but this year, you want to expand. How do you make that happen? By starting a display campaign of course! A…

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What is a Video Campaign?

In 2020, 9.4 percent of the marketing industry consisted of video marketing. We consume huge amounts of videos as we scroll through social media and television each day. Between platforms such as Facebook and Tik Tok, we can’t seem to get away from moving pictures! (Meanwhile, someone’s GrandPappy just asked Who is Tik and why…

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What Is PPC? A Quick Intro

Did you know that 85% of internet users spend their time searching for products? And, with billions of people online, that’s a huge opportunity for companies to make money. CHA-CHING! One way that businesses generate new clients is with something called pay per click advertising. If you’re interested in learning a little about pay per…

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