What is Cornerstone Content?

In 2020, it was reported that digital ad spending grew by roughly 12 percent despite the pandemic. While digital ads are good for advertising, cornerstone content is also an effective way of marketing for businesses, but what is cornerstone content and why should it matter? While it may sound surprising, the term ‘cornerstone content’ is…

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What Are Backlinks in SEO (And Where Do You Get Them?)

It’s true that 75% of searchers never click past the first page of results. If your website isn’t ranking high enough, you aren’t seeing the conversions you need. ::: gasp! ::: To change this, it’s important to understand search engine ranking factors. One of the main factors search engines take into consideration is backlinking. What…

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What is a Call to Action?

  Did you know that 70% of small business B2B websites lack a great call to action? Similar to when Obi Wan calls Luke to action by saying he needs to be trained in the force. That’s a mind-blowing statistic considering call to actions are a great, effective way to boost conversions for any business…

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What Is an Internet Business Listing Website?

46% of Google searches are for local businesses. That figure shows that consumers want to find and shop local as often as possible. But, what happens if they can’t find your business? Without a business listing, sites go unseen by Google searchers. The result? They gravitate towards your competition or worse, the big businesses that…

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What is a Landing Page?

Recent statistics reveal that businesses that create over 30 landing pages will achieve seven times more leads than companies that have less than ten landing pages. What is a landing page? It boosts sales, but what else is it boosting? Besides my company’s self esteem. Keep reading to learn what a landing page is, why…

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What Are Bounce Rates and Why Do They Matter?

Your bounce rate can increase as much as 90% if your website is slow. For that reason alone, it’s important to keep your site running as efficiently as possible. But what is a good bounce rate, and how can you improve yours? No, it is not how many times Lebron dribbles during a game. A…

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